Your 15 Minutes Counts

Fitness celebrity sounds like a cool gig but the reality is that in our little Pilates bubble, your 15 minutes of fame may not be what you expected. 

If you are planning to stand on a soapbox about any particular issue it better be authentic. Saying or showing "cool" things simply for the sake of well ... "cool" may get you 5 minutes, possibly 7 but to earn the full 15, you'll need to do much better. If you know me well, you know I'm a "why" girl. Always, always start with why (nod vigorously Simon Sinek fans). If you're plugging your brand from a place of integrity and honesty, there's no limit to how many crusaders you can rally behind you. But chase the fad, the hashtag or even worse, the trap of "original" and you'll lose your fan base faster than you can roll like a ball. Here's why. Because nobody really cares about how cool you are. Not really. Or at least, not for long. They care about themselves. So if you aren't actually offering anything of value, then step back. Look around. Dig deep into what problem you'd really like to solve. And then, you can step back in, step up, and take to the podium.

Beyond the authenticity requirement, what's most important is that once you climb the visibility ladder and finally have a platform, you have a responsibility. Yes, really.  It's not all fun and games kids. Once you take the mic you are an example to be followed. You become a standard. You are a role model and others will strive to say what you say, and especially do what you do. At the top of any field you are taken literally. There will be those who don't know any better and take your word as gospel.  And whether you like it or not, people will take actions on your behalf and because of your influence. That's serious business.  The inimitable Kathy Grant once came to a workshop at my studio and I nearly died. Would you feel comfortable showcasing your brand, your message or your content to someone like Kathy Grant? See what I mean.... ?

So whether you want people to follow your method, your means or your madness be sure you will be satisfied when they do. If it's real, you'll get that 15 minutes. In spades. 

Cheering you on!

~Alycea